Client Work
Shaked Health Solutions
A Digital Presence Built From the Ground Up
We built Shaked Health Solutions’ digital presence from the ground up – from its brand identity and website to its Facebook and Instagram profiles and Meta advertising setup. Behind the scenes, we built a custom publishing system and automated lead tracking and email alerts so new inquiries are easy to follow up on.
Today, we manage the social channels, create content and edit reels, and publish educational articles. We also run Meta campaigns and review performance across paid ads, organic search, and website activity to guide what comes next.
Our Role
- Brand Identity
- Website Design & Development
- Custom CMS
- Social Profile Setup & Management
- Blog Writing & Social Media Content
- Video & Reel Editing
- Meta Ads Setup & Campaign Management
- Lead Tracking & Automation
- SEO & Organic Visibility
- Performance Review & Reporting
Website Launched · Ongoing Marketing Support
Visit the Live Website (opens in a new tab)Brand Identity
A Foundation for Every Channel
We created a cohesive visual identity for SHS, pairing a versatile logo suite with a defined color palette and typography. The identity carries across the website, social profiles, and marketing materials, giving each a recognizable connection to the brand.
Website Design & Development
From First Impression to Consultation
We designed and built a responsive website that introduces Jordan, explains coverage options, and guides visitors toward a consultation. Educational resources, integrated scheduling, and links to his social profiles and Google reviews bring the wider digital presence together.
What We Delivered
- 01Organized coverage information and navigation.
- 02Responsive layouts for desktop and mobile.
- 03Expandable licensed-state information.
- 04Integrated Calendly scheduling, designed the surrounding booking experience, and added a direct Google review link.
- 05Connected Facebook, Instagram, and LinkedIn profiles through website navigation and footer links.
Custom CMS
A Custom System for Ongoing Publishing
We built a custom CMS to create, edit, preview, and publish articles. It brings together article management, formatted content, categories, featured images, alt text, and SEO metadata in one interface.
01Manage Articles
See what’s published and what’s still in draft, then open any article to make changes.
02Prepare Content
Edit article copy, assign categories, add featured images, and write alt text.
03Manage SEO Settings
Customize each article’s SEO title, meta description, and URL
04Preview Before Publishing
Review the article's layout before it goes live.
Manage Articles
See what’s published and what’s still in draft, then open any article to make changes.
Resources
From Draft to Published Article
We develop and publish educational articles that answer common coverage questions and help readers understand their options, with topics shaped around Jordan’s services and the people he works with.
Lead Tracking & Automation
From Ad Lead to Follow-Up
We built an automated workflow that logs inquiries from Meta ads in a shared lead tracker and notifies Jordan by email so he can review each inquiry and follow up personally.
Step 1
Meta Ad Inquiry
Step 2
Centralized Lead Tracker
Step 3
Email Notifications
Content & Social
Content That Explains, Informs, and Connects
We create social content that makes health insurance easier to understand and gives people a feel for the person behind Shaked Health Solutions. We use static and animated graphics for quick tips and timely updates, carousels to break down more complex topics, and reels that range from Jordan sharing his perspective to playful takes on health insurance.
Ongoing Marketing Support
01Social Profile Setup & Management
We set up and branded SHS’s Facebook and Instagram profiles and continue to manage both channels. We handle content planning, creative production, scheduling, and publishing.
02Meta Ads Setup & Campaign Management
We manage Meta lead-generation campaigns and review performance to guide campaign adjustments and future creative.
03SEO & Organic Visibility
We support organic visibility through search-focused blog content and on-page SEO.
04Performance Review & Reporting
We monitor paid advertising, organic search performance on Google, and website activity, translating the findings into clear reports and practical next steps.
Making Insurance Easier to Understand
This carousel shows readers what to look for beyond the monthly premium when comparing private health insurance plans.
Up Next
Slide 1 of 5
Creating Timely Campaign Content
This Open Enrollment graphic uses common questions about cost and coverage to help readers decide whether to review their plan, with an invitation to book a consultation with Jordan.
Video & Reel Editing
Bringing Jordan’s Voice Into the Brand
We shape Jordan’s recorded footage into branded videos and reels through thoughtful editing, pacing, and captions. This piece highlights his personal experience, giving audiences a closer connection to the agent behind SHS.
